The Angel Tree program is an opportunity to spread joy and provide gifts and clothing to the less fortunate during the holidays. Whether you are an individual, family, church group, company or organization, you can help make a difference by adopting one or more of Angel Tree tags from a local Salvation Army program in your community.
These Angels Trees represent the gift requests and needs of a child or youth in your community. Through the Angel Tree program, families and children have their specific needs and wants met for a warm and joyous holiday experience.
Along with the familiar Red Kettles, the Angel Tree program is one of The Salvation Army's highest profile Christmas efforts. Angel Tree was created by The Salvation Army in 1979 by Majors Charles and Shirley White when they worked with a Lynchburg, Virginia shopping mall to provide clothing and toys for children at Christmas time.
The program got its name because the Whites identified the wishes of local children by writing their gift needs on Hallmark greeting cards that featured pictures of angels. They placed the cards on a Christmas tree at the mall to allow shoppers to select children to help. Thanks to the Whites, who were assigned by The Army to the Lynchburg area at the time, more than 700 children had a brighter Christmas that first year.
Three years later, when the Whites were transferred to Nashville, Tennessee, Angel Tree was launched in the Music City. WSM radio, which airs the Grand Ol' Opry, came on board that year as the first Angel Tree co-sponsor in the U.S. With the on-air promotion on WSM in Nashville, as well as national publicity on CNN and the Larry King Show, news of Angel Tree spread across the country like wildfire and the Angel Tree Program is now facilitated in hundreds of cities across the US.
Each of the Angel Tree programs in these communities take applications from families in need and make available Angel Tags at local shopping malls and/or at Businesses, Churches, and Organizations that are willing to help support the local community.
Only with the support of people like you is this program possible. Thank you for your generosity!